Tieline Technologies

Tieline Codecs Help Reno Broadcaster Stay Sane During March Madness

- Reno's Lotus Radio Provides "Sirius coverage" of NCAA Men's Basketball Including

RenoWAC Tournament and NCAA Tournament Nevada Wolfpack Games -

Reno - (March 2006) - March Madness started early for Reno broadcaster Lotus Radio and then ended much too soon for the local network of stations that carries the Nevada Wolfpack NCAA men's basketball games. Even before the popular NCAA postseason tournament got underway, the Lotus Radio crew was busy broadcasting the Western Athletic Conference Tournament which was won by the host Wolf Pack and then it was off to Salt Lake City for the first round of the NCAA Tournament where Nevada made an early exit after being upset by Montana.

Throughout it all, the good and the bad news for Wolf Pack fans, Tieline codecs were in place helping Lotus, which owns five stations in the Reno area including the ESPN Radio affiliate, send the audio, not only back to the station, but also to the Sirius Satellite Radio network and its growing legion of sports-hungry subscribers. On the traditional radio network alone, some nine million potential fans from Truckee River region in the Sierra Nevada's to the San Francisco Bay area can listen to the Wolf Pack games broadcast via the Tieline.

Lotus Radio Chief Engineer Mike Weaver, and Assistant Chief Engineer Chad Owens, use the Tieline Commander G3 field codec when the station can't get a microwave "shot" or good line-of-sight signal.

"The Tieline audio is always clean with no warble in the audio,'' Owens said. "It sounds great, it sounds clean and it gives a nice strong signal."

The Tieline codecs are the first to offer a choice of high-quality, low-delay live audio and data transfer over POTS analog telephone lines, ISDN, GSM wireless and IP networks. A key component of the Commander G3 codecs is that before they are sent to the remote broadcast site they can be configured by the engineers. This saves valuable time for the Wolf Pack announcing crew of play-by-play man Don Guistin (the "Voice of the Pack") and ESPN's Radio Sports Director Don Marchand.

The Tieline was around when Nevada captured the WAC tournament title with a 70-63 victory over Utah State on March 11. And then again, when the Wolf Pack (27-6 and on the nation's second-longest winning streak at 14 games) stumbled in the first round, losing to the No. 12 Grizzlies 87-79 on March 16.

While the stations in the Lotus Radio network had hoped to use the Tieline longer this basketball postseason, the unit will not collect dust the rest of the year as they are utilized for other remote broadcasts. The Tieline earns its keep, working on remotes by the popular Reno morning team of "Rob, Arnie & Dawn", in addition to other client and sports remotes.

"We use the Tieline codec at remotes from bars, the mall, anywhere they need be," said Owens.

Owens said that once the morning team did an entire show from a remote set-up and it sounded like just as if they were all in the studio. Another time, the Tieline was used for a remote broadcast that started at 4:30 a.m. and went to 7 p.m. without a single hitch during the entire 14-hour plus connection.

"We will put the Tieline audio over POTS up against ISDN any day because the audio is that good," said Owens.

Unfortunately the Tieline can only prevent chaos on the remote broadcast but can not stop the craziness on the court, a point driven home when the Reno coach was interviewed after the NCAA loss.

"The madness of March - this year we're on the wrong side of it," said Reno coach Mark Fox after the game.

And that message was brought clear and clean back to the fans in Reno who will now have to wait another year in order to listen to their team fulfill their postseason dreams. There is one guarantee and that is that the Tieline will be ready to capture and broadcast it all.

About Tieline Technology

Tieline Technology (www.tieline.com) is the world's leading supplier of high-quality remote broadcast digital audio codecs. In fact, Tieline derives its name from the popularity of its award-winning codec line as the company changed its corporate moniker in 2001 from Audio Video Communications (AVC) to Tieline Technology. Tieline Technology today is supported by a global distribution network spanning the Americas, Europe, UK, Africa, Asia, Middle East and Australasia.

Tieline Technology, Tieline Technology logo, Commander G3, i-Mix G3 are trademarks of Tieline Technology. Other trademarks may be property of their respective owners.